To comply with my non-disclosure agreement I have omitted any confidential information and design process documentation.
We created to help new (and not so new) mom's alleviate “baby book guilt.” Baby’s Firsts is an iPhone app that prompts moms with creative, developmentally-timed reminders to capture key baby moments and milestones. Moms are then able to create and purchase pre-designed baby books and magnets from right inside the app.
Mom frequently missed capturing everyday moments and some milestones of her baby's first year. She wanted an easy way to preserve and share these moments in a safe and secure way.
As a part of a small, multidisciplinary digital product development team, I provided user experience strategy including user research and usability testing, interface and content design, and some marketing strategy and design support as needed. I also prepared presentations, status reports and assisted with stakeholder pitches. I occasionally worked alongside a junior designer as workload dictated.
We used Lean UX principals paired with Agile product development methodology to quickly discovery user needs, prioritize feature implementation to drive against established KPIs, release updates as features were completed, finally, analyze usage data and user research to contribute to the next round of product improvements. Our guiding design principals are empathy for our users, clarity, efficiency and consistently of design choices, and an aesthetic that delight our users. All design decisions should be measurable and contribute to driving established KPIs. Success should be repeatable.