danielle m. young   |  ux strategy and ui design

EventQuest

To comply with my non-disclosure agreement I have omitted any confidential information and design process documentation.


Summary
EventQuest is custom photo scavenger hunt app for events. Gamification is a fun way to get people involved. Add that to emotional motivations and insights to break the ice, and we are able to get people circulating and discovering new aspects of your event.

We created a standalone app, Image Scrimmage, as well as apps for Kansas City Irish Fest and Harvesters' Fed Up Fest.

The Problem
Could we take the learnings from Baby's Firsts and PetDays with contextual knowledge of users location to create an enhance environmental experiences?

My Role
I provided the overall user experience strategy, usability testing and some marketing strategy and design support as needed. I worked alongside external visual designers to create the app's branding and in-app content designs. I also prepared presentations, status reports and assisted with stakeholder pitches.

Process
We used Lean UX principals paired with Agile product development methodology to quickly discovery user needs, prioritize feature implementation to drive against established KPIs, release updates as features were completed, finally, analyze usage data and user research to contribute to the next round of product improvements. Our guiding design principals are empathy for our users, clarity, efficiency and consistently of design choices, and an aesthetic that delight our users. All design decisions should be measurable and contribute to driving established KPIs. Success should be repeatable.

Developer: Propaganda 3