danielle m. young   |  ux strategy and ui design

Pet Days App

To comply with my non-disclosure agreement I have omitted any confidential information and design process documentation.

Summary
Pet parents want to capture and share every moment of pethood. We invented PetDays to serve as their baby book and place to show the bond they share with their special pet. Taking insights from Baby’s Firsts app, we reused the technical framework and re-positioned it for a much larger market.

The Problem
Pet parents love capturing everyday moments with their pet but wanted an easy way to preserve these moments and share them on a photo sharing platform dedicated just to pet lovers.

My Role
I provided the overall user experience strategy including user research and usability testing and some marketing strategy and design support as needed. I worked alongside two visual designers to create the app's branding and in-app content designs. I also prepared presentations, status reports and assisted with stakeholder pitches.

Process
We used Lean UX principals paired with Agile product development methodology to quickly discovery user needs, prioritize feature implementation to drive against established KPIs, release updates as features were completed, finally, analyze usage data and user research to contribute to the next round of product improvements. Our guiding design principals are empathy for our users, clarity, efficiency and consistently of design choices, and an aesthetic that delight our users. All design decisions should be measurable and contribute to driving established KPIs. Success should be repeatable.

Developer: Jybe Mobile