fwdflow is a retail concept pitched to a Kansas City Innovation Incubator. The goal is to create positive future-focused goods and apparel for creative minded African American millennials. The products are centered around active optimism, motivation and celebrating black creative excellence. Inspiration was gathered from a variety of sources and my own personal aesthetics. Our motto is optimism always.
We received Seed funding to test the value proposition and overall viability. The concept was tested in Kansas City, MO, at SXSW in Austin, TX, at the Odunde Festival in Philadelphia, PA and at Afro Punk in Brooklyn, NY. The response from target audience was overwhelmingly enthusiastic and positive with concept appeal haloing out to a larger demographics than we initially assumed.