https://daniellemyoung.com Danielle M. Young | Digital Product Manager Wed, 14 Nov 2018 21:48:14 +0000 https://daniellemyoung.com en https://daniellemyoung.com/Projects Thu, 25 Oct 2018 21:42:27 +0000 Danielle M. Young | Digital Product Manager https://daniellemyoung.com/Projects (function(h,o,t,j,a,r){ h.hj=h.hj||function(){(h.hj.q=h.hj.q||[]).push(arguments)}; h._hjSettings={hjid:1141247,hjsv:6}; a=o.getElementsByTagName('head')[0]; r=o.createElement('script');r.async=1; r.src=t+h._hjSettings.hjid+j+h._hjSettings.hjsv; a.appendChild(r); })(window,document,'https://static.hotjar.com/c/hotjar-','.js?sv='); Hey! I’m Danielle, a reformed product designer who’s a passionate user advocate that loves discovering pain points, and crushing KPIs. I also haven’t met a taco I didn’t like. Seriously, I legitly love me some tacos. <img width="1280" height="685" width_o="1280" height_o="685" data-src="https://freight.cargo.site/t/original/i/84c64d38606850fb1dc32904ad3c63693e9b50ab915fd4a2c5a207cee73a18c7/11-copy-2-3.jpg" data-mid="28584880" border="0" src="https://freight.cargo.site/w/1000/i/84c64d38606850fb1dc32904ad3c63693e9b50ab915fd4a2c5a207cee73a18c7/11-copy-2-3.jpg" /> Tracking orders, clearing confusionVirgin Mobile USA&nbsp;responsive web <img width="238" height="400" width_o="238" height_o="400" data-src="https://freight.cargo.site/t/original/i/80bd7dbded54a4f76c7c638c3a24573c78d746e53bbbc61c5f83fb98ebe89687/app_bf_thumbnail.png" data-mid="27093603" border="0" src="https://freight.cargo.site/w/238/i/80bd7dbded54a4f76c7c638c3a24573c78d746e53bbbc61c5f83fb98ebe89687/app_bf_thumbnail.png" /> Banishing ‘baby book guilt’Baby’s Firsts&nbsp; iOS App <img width="238" height="437" width_o="238" height_o="437" data-src="https://freight.cargo.site/t/original/i/87993f82bdd3c85f35ede2f44e9d70b864a5b583eafe46672c6e869895b68f0b/PD_Load.png" data-mid="27518636" border="0" src="https://freight.cargo.site/w/238/i/87993f82bdd3c85f35ede2f44e9d70b864a5b583eafe46672c6e869895b68f0b/PD_Load.png" /> Sharing the joys of pethoodPet Days&nbsp;iOS App <img width="238" height="424" width_o="238" height_o="424" data-src="https://freight.cargo.site/t/original/i/46b32b37e5ec975d30348c207361dcbc789c7153e28ed70854753be7dfbb8020/IS_thumbnail.gif" data-mid="27518722" border="0" src="https://freight.cargo.site/w/238/i/46b32b37e5ec975d30348c207361dcbc789c7153e28ed70854753be7dfbb8020/IS_thumbnail.gif" /> A new way to engage festival goers Image Scrimmage &nbsp;iOS App <img width="640" height="640" width_o="640" height_o="640" data-src="https://freight.cargo.site/t/original/i/d25725ad88f8edc86e49e4f38159d9e75d4d65a0deed6d9d7aca96ac2f36ad9c/11380886_1407063599622603_332358271_n.jpg" data-mid="27095651" border="0" src="https://freight.cargo.site/w/640/i/d25725ad88f8edc86e49e4f38159d9e75d4d65a0deed6d9d7aca96ac2f36ad9c/11380886_1407063599622603_332358271_n.jpg" /> Celebrating&nbsp; African-American optimismfwdflow retail concept <img width="452" height="360" width_o="452" height_o="360" data-src="https://freight.cargo.site/t/original/i/d4471af3a7a1e8ade1f86f06fded6a869cb7876efc55e3d5e0fd999f4167a7f7/Screen-Shot-2018-10-25-at-5.59.37-PM.png" data-mid="27518832" border="0" src="https://freight.cargo.site/w/452/i/d4471af3a7a1e8ade1f86f06fded6a869cb7876efc55e3d5e0fd999f4167a7f7/Screen-Shot-2018-10-25-at-5.59.37-PM.png" /> Exploring LA cultureLAX iPad App https://daniellemyoung.com/Virgin-Mobile-USA-Order-Tracking Wed, 14 Nov 2018 21:48:14 +0000 Danielle M. Young | Digital Product Manager https://daniellemyoung.com/Virgin-Mobile-USA-Order-Tracking <img width="1280" height="685" width_o="1280" height_o="685" data-src="https://freight.cargo.site/t/original/i/84c64d38606850fb1dc32904ad3c63693e9b50ab915fd4a2c5a207cee73a18c7/11-copy-2-3.jpg" data-mid="28542984" border="0" src="https://freight.cargo.site/w/1000/i/84c64d38606850fb1dc32904ad3c63693e9b50ab915fd4a2c5a207cee73a18c7/11-copy-2-3.jpg" /> Virgin Mobile USA – Order Details &amp; Tracking&nbsp; To comply with my non-disclosure agreement I have omitted any confidential information. Summary The logistics and customer experience team wanted to add more useful information to the Order History section after receiving a fair amount of calls from customers requesting more information on their orders, in particular wanting to track their order progress.&nbsp; <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/7a7b1907b3548245f65e8e488ddb5bf4f1ff609c065e6a4fddc0ddc913a6d58d/11-copy-3.jpg" data-mid="28552645" border="0" src="https://freight.cargo.site/w/1000/i/7a7b1907b3548245f65e8e488ddb5bf4f1ff609c065e6a4fddc0ddc913a6d58d/11-copy-3.jpg" />Legacy Order History view My Role I worked with the Inventory Logistics Manager, Customer Experience team and Business Analyst to develop use cases and scenarios to better understand user goals and potential flows, integrating customer service feedback, and card sorting results. I created UX documentation and design specifications including: product requirements, user stories, information architecture models to simplify the navigation system, task flows, and hi-fidelity design comps. The Problems There was a lot of confusion around the label ‘C’. The functionality at the time only showed two order states: Ordered and Completed cryptically displayed as ‘O’ and ‘C’. Customers were anxious to receive their new phones and wanting to intercept delivery of an expensive item. They wanted more detail on the order including delivery time and tracking number. We also wanted to decrease or eliminate customer service calls on this topic as we migrated our traditional customer service processes to a highly personalized web-based self-service model. Most customers managed multiple lines on their account and would upgrade phones at the same time, which had to be ordered separately (a known issue). Customers could not remember which order number went with which phone and would usually call if they wanted to track a specific order.As part of the ‘satisfaction guarantee’ brand value, we wanted to give customers an easy way to start the return process should they decide not to keep the phone.<img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/49bd478c2bf685478f35a8e0fd619fbb6adb50ae52671870fd27258f7c7ee7d5/track_order_1.jpg" data-mid="28544652" border="0" src="https://freight.cargo.site/w/1000/i/49bd478c2bf685478f35a8e0fd619fbb6adb50ae52671870fd27258f7c7ee7d5/track_order_1.jpg" /> Legacy Order Detail view with cryptic order status codes Solutions After a quick competitive analysis to see how other e-commerce sites handled order tracking, we ran a card sorting workshop to learn how our customers expect order information to be labeled, categorized, and organized. We then created new task flows for both two personas: guest customer that wants to check their order status quickly without logging in to the site and authenticated customers who are already logged in. <img width="1660" height="1112" width_o="1660" height_o="1112" data-src="https://freight.cargo.site/t/original/i/e2f03361e603a9a6fd9917ad397786701dea6d3affcc8fe2f661ad7505e950b8/Order_Tracking_Guest.jpg" data-mid="28551660" border="0" src="https://freight.cargo.site/w/1000/i/e2f03361e603a9a6fd9917ad397786701dea6d3affcc8fe2f661ad7505e950b8/Order_Tracking_Guest.jpg" /><img width="1957" height="1074" width_o="1957" height_o="1074" data-src="https://freight.cargo.site/t/original/i/5b52d0f440100241d0c402d83d1b90350d68db952da1a2f44a22a0548880d490/Order_Tracking_Authenticated.jpg" data-mid="28551750" border="0" src="https://freight.cargo.site/w/1000/i/5b52d0f440100241d0c402d83d1b90350d68db952da1a2f44a22a0548880d490/Order_Tracking_Authenticated.jpg" /> We used kept the table structure using existing components from the My Account re-design. I designed views for a guest Track Order authentication, Order History and Order Details including order progress, and an edge usecase for orders that have not been processed. <img width="1076" height="570" width_o="1076" height_o="570" data-src="https://freight.cargo.site/t/original/i/3869ee654226e89e7b1deaf76804d32402f203cdb5b2390c3a30c9f74ba40a80/track-order-guest.jpg" data-mid="28552991" border="0" alt="Guest Order Tracking" data-caption="Guest Order Tracking" src="https://freight.cargo.site/w/1000/i/3869ee654226e89e7b1deaf76804d32402f203cdb5b2390c3a30c9f74ba40a80/track-order-guest.jpg" /> Guest Order Tracking - Find Order <img width="1076" height="528" width_o="1076" height_o="528" data-src="https://freight.cargo.site/t/original/i/50e356658653ec7aaa92ae3b441c1630c12136539e0f35fbc40d185949bd6d32/Order-Not-Processed.jpg" data-mid="28553106" border="0" src="https://freight.cargo.site/w/1000/i/50e356658653ec7aaa92ae3b441c1630c12136539e0f35fbc40d185949bd6d32/Order-Not-Processed.jpg" />Order Processing (Edge Case) <img width="5610" height="2851" width_o="5610" height_o="2851" data-src="https://freight.cargo.site/t/original/i/c25fb3701e6654015578f5ef569af10b2060546791d3efc1f159c2bbc30964bf/Order-History.jpg" data-mid="28583882" border="0" src="https://freight.cargo.site/w/1000/i/c25fb3701e6654015578f5ef569af10b2060546791d3efc1f159c2bbc30964bf/Order-History.jpg" />Order History - My Account View <img width="4871" height="3284" width_o="4871" height_o="3284" data-src="https://freight.cargo.site/t/original/i/028f66f5e9c84ba2aa6d3ba73b2bccde1727173a0dac3d175930aac77f1e3a86/Order-Details---Pending.jpg" data-mid="28584306" border="0" src="https://freight.cargo.site/w/1000/i/028f66f5e9c84ba2aa6d3ba73b2bccde1727173a0dac3d175930aac77f1e3a86/Order-Details---Pending.jpg" />Order Placed - Tracking and Returns Enabled <img width="4871" height="3284" width_o="4871" height_o="3284" data-src="https://freight.cargo.site/t/original/i/063c4c68962039f150e523325c2924230a82597cb964d2c34d8d0152b5968be7/Order-Details---Disabled.jpg" data-mid="28583976" border="0" src="https://freight.cargo.site/w/1000/i/063c4c68962039f150e523325c2924230a82597cb964d2c34d8d0152b5968be7/Order-Details---Disabled.jpg" />Order Delivered - Tracking and Returns Disabled https://daniellemyoung.com/Baby-s-Firsts Tue, 02 Feb 2016 02:03:41 +0000 Danielle M. Young | Digital Product Manager https://daniellemyoung.com/Baby-s-Firsts <img width="238" height="400" width_o="238" height_o="400" data-src="https://freight.cargo.site/t/original/i/7a4c98623596c6eceebafa335330606fcc55e5f2936930b85d3bb041fed74cad/app_bf_load_2.jpg" data-mid="27518979" border="0" src="https://freight.cargo.site/w/238/i/7a4c98623596c6eceebafa335330606fcc55e5f2936930b85d3bb041fed74cad/app_bf_load_2.jpg" /> <img width="237" height="400" width_o="237" height_o="400" data-src="https://freight.cargo.site/t/original/i/5b81628f8408043bbd63ad9c40bebf3213dca1a7973bfc3a0b2e1fcbf7d6f4aa/app_bf_photodetails.png" data-mid="27519390" border="0" src="https://freight.cargo.site/w/237/i/5b81628f8408043bbd63ad9c40bebf3213dca1a7973bfc3a0b2e1fcbf7d6f4aa/app_bf_photodetails.png" /> <img width="238" height="400" width_o="238" height_o="400" data-src="https://freight.cargo.site/t/original/i/e192955326c62a5b0d523f1bc8bd006a59670dc154f714e97787267f889ae45d/app_bf_sharetile.png" data-mid="27518981" border="0" src="https://freight.cargo.site/w/238/i/e192955326c62a5b0d523f1bc8bd006a59670dc154f714e97787267f889ae45d/app_bf_sharetile.png" /> <img width="238" height="400" width_o="238" height_o="400" data-src="https://freight.cargo.site/t/original/i/190cf1f15fd7647ef57df32f02c198d5e8e52ae92e070d67811814bd59405ee6/app_bf_bookprogress.png" data-mid="27518982" border="0" src="https://freight.cargo.site/w/238/i/190cf1f15fd7647ef57df32f02c198d5e8e52ae92e070d67811814bd59405ee6/app_bf_bookprogress.png" /> <img width="238" height="400" width_o="238" height_o="400" data-src="https://freight.cargo.site/t/original/i/535fcb044c5dc842044a493afb79adafe237fb10bec3c0e5ba3e0076fe0da594/app_bf_bookdetail.png" data-mid="27519045" border="0" src="https://freight.cargo.site/w/238/i/535fcb044c5dc842044a493afb79adafe237fb10bec3c0e5ba3e0076fe0da594/app_bf_bookdetail.png" /> Baby’s Firsts To comply with my non-disclosure agreement I have omitted any confidential information and design process documentation. SummaryWe created to help new (and not so new) mom's alleviate “baby book guilt.” Baby’s Firsts is an iPhone app that prompts moms with creative, developmentally-timed reminders to capture key baby moments and milestones. Moms are then able to create and purchase pre-designed baby books and magnets from right inside the app. My RoleAs a part of a small, multidisciplinary digital product development team, I provided user experience strategy including user research and usability testing, interface and content design, and some marketing strategy and design support as needed. I also prepared presentations, status reports and assisted with stakeholder pitches. I occasionally worked alongside a junior designer as workload fluctuated during the release cycle. The ProblemMoms frequently missed capturing everyday moments and some milestones of baby's first year. They wanted an easy way to preserve and share these moments in a safe and secure way. Our SolutionWe created Baby’s Firsts to help new (and not so new) mom's alleviate “baby book guilt” by prompting moms with creative, developmentally-timed reminders to capture key baby moments and milestones. Moms are then able to create and purchase pre-designed baby books and magnets from right inside the app. The challenge was clear: cure ‘baby book guilt’ for parents. We did a deep dive into childhood development patterns and behavioral psychology to create a compelling user experience. With each update, we analyzed usage data and user feedback to contribute to the next round of product improvements. to ultimately refine the UI from highly interactive ‘design it yourself’ model to a simpler ‘pre-designed’ experience. The OutcomeThe Baby’s Firsts app was well received and achieved a staggering 200,000+ downloads! Noteworthy Results 3 million+ captured photos/moments 20% download conversion to active users (+12% over industry average of 8%) 1 million+ minutes of overall user session time In-app banner ad CTR consistently beats industry standard (avg .69 vs .11) Developer Jybe Mobile https://daniellemyoung.com/PetDays Tue, 23 Feb 2016 02:23:20 +0000 Danielle M. Young | Digital Product Manager https://daniellemyoung.com/PetDays <img width="436" height="800" width_o="436" height_o="800" data-src="https://freight.cargo.site/t/original/i/04384cb2e010201b47369ca122e06d673fe3c1d9cf861470fc1e7c2831ddc865/PD_Load.png" data-mid="10581237" border="0" src="https://freight.cargo.site/w/436/i/04384cb2e010201b47369ca122e06d673fe3c1d9cf861470fc1e7c2831ddc865/PD_Load.png" /> <img width="456" height="800" width_o="456" height_o="800" data-src="https://freight.cargo.site/t/original/i/b5087b5b0205803731d40e351b2e4167f449082149cecb8d6a409d7cb61c1467/pd_prompt_4.png" data-mid="27084108" border="0" src="https://freight.cargo.site/w/456/i/b5087b5b0205803731d40e351b2e4167f449082149cecb8d6a409d7cb61c1467/pd_prompt_4.png" /> <img width="456" height="800" width_o="456" height_o="800" data-src="https://freight.cargo.site/t/original/i/51437f7949bfea3b59e5703ceee9516d3cae2f24a4184feefa853a03f5994f3f/pd_frames_5.png" data-mid="27084074" border="0" src="https://freight.cargo.site/w/456/i/51437f7949bfea3b59e5703ceee9516d3cae2f24a4184feefa853a03f5994f3f/pd_frames_5.png" /> <img width="456" height="800" width_o="456" height_o="800" data-src="https://freight.cargo.site/t/original/i/bf908b7bb597f094852ffa8abad7f6c5e4b3ef917ce9ea87a590d0fbb95c2759/pd_prompt_4.png" data-mid="27083961" border="0" src="https://freight.cargo.site/w/456/i/bf908b7bb597f094852ffa8abad7f6c5e4b3ef917ce9ea87a590d0fbb95c2759/pd_prompt_4.png" /> Pet Days App To comply with my non-disclosure agreement I have omitted any confidential information and design process documentation. Summary Pet parents want to capture and share every moment of pethood. We invented PetDays to serve as their baby book and place to show the bond they share with their special pet. Taking insights from Baby’s Firsts app, we reused the technical framework and re-positioned it for a much larger market. My RoleI provided the overall user experience strategy including user research and usability testing and some marketing strategy and design support as needed. I worked alongside two visual designers to create the app's branding and in-app content designs. I also prepared presentations, status reports and assisted with stakeholder pitches. Our guiding design principals are empathy for our users, clarity, efficiency and consistently of design choices, and an aesthetic that delight our users. All design decisions should be measurable and contribute to driving established KPIs. Success should be repeatable. The Problem Pet parents love capturing everyday moments with their pet but wanted an easy way to preserve these moments and share them on a photo sharing platform dedicated just to pet lovers. The Process We used Lean UX principals paired with Agile product development methodology to quickly discovery user needs through surveys, unmoderated remote user testing, and customer service feedback. We prioritized feature implementation based on what was of the most vaule to users and what we could implement and learn from quickly. Usage data, usability testing and customer feedback was analyzed to contribute to the next round of product improvements on our backlog. DeveloperJybe MobileVideo and Animation: 19 Below EventQuest: Image Scrimmage ︎ https://daniellemyoung.com/EventQuest-Image-Scrimmage Tue, 23 Feb 2016 17:07:32 +0000 Danielle M. Young | Digital Product Manager https://daniellemyoung.com/EventQuest-Image-Scrimmage <img width="486" height="864" width_o="486" height_o="864" data-src="https://freight.cargo.site/t/original/i/340fa7879eb6f2672d109b08d11fdd5f42a22ee4018c4dac7ad0e085e2c762ea/IS_LoadScreen.gif" data-mid="10581249" border="0" src="https://freight.cargo.site/w/486/i/340fa7879eb6f2672d109b08d11fdd5f42a22ee4018c4dac7ad0e085e2c762ea/IS_LoadScreen.gif" /> <img width="1106" height="1941" width_o="1106" height_o="1941" data-src="https://freight.cargo.site/t/original/i/2ddbd737cc252565735f098707c51d048674526303751aff97a0dc0a8f40fe9e/IF_Profile.png" data-mid="10581245" border="0" src="https://freight.cargo.site/w/1000/i/2ddbd737cc252565735f098707c51d048674526303751aff97a0dc0a8f40fe9e/IF_Profile.png" /> <img width="1106" height="1941" width_o="1106" height_o="1941" data-src="https://freight.cargo.site/t/original/i/742b3d1eacceb908f0b492b7963ba0b4fc4206ac2b80af431e43cc817434e50c/IF_Camera.png" data-mid="10581242" border="0" src="https://freight.cargo.site/w/1000/i/742b3d1eacceb908f0b492b7963ba0b4fc4206ac2b80af431e43cc817434e50c/IF_Camera.png" /> <img width="1106" height="1941" width_o="1106" height_o="1941" data-src="https://freight.cargo.site/t/original/i/351386c0a25cd76b0ea28fc2daceabeab0a3d1a6fd997b184d5e7d864e591f19/IF_Collage.png" data-mid="10581243" border="0" src="https://freight.cargo.site/w/1000/i/351386c0a25cd76b0ea28fc2daceabeab0a3d1a6fd997b184d5e7d864e591f19/IF_Collage.png" /> EventQuest: Image Scrimmage To comply with my non-disclosure agreement I have omitted any confidential information and design process documentation. Summary EventQuest is custom photo scavenger hunt experience app for events. Gamification is a fun way to get people involved. Add that to emotional motivations and insights to break the ice, and we are able to get people circulating and discovering new aspects of your event. We created a standalone app, Image Scrimmage, as well as apps for Kansas City Irish Fest and Harvesters' Fed Up Fest. My RoleI guided the overall user experience strategy creating intial user flows and wireframes, developed usability testing plans. I provided Art Direction for the visual designers at Propoganda 3 to create the app's visual designs. Logo and branding work were completed in-house. The Problem Kansas City Irish Fest was facing a problem. While the weekend-long music and cultural festival was extremely popular with adults and provided plenty of activities for young children, there wasn’t much available for 9 – 14 year olds to engage with. Once they became bored, it made it hard for their parents to stay for the entire event.&nbsp; The festival also wanted to get people moving around the entire event space to explore the cultural exhibits. The Solution Could we take the learnings from Baby's Firsts and PetDays with contextual knowledge of users location to create an enhance on-site event experiences? How could we motivate guests to explore the edges of the event and not just the popular attractions? How could we make this experience relevant to the wide range of ages in attendance? Our content team partnered with Irish Fest to do a cultural deep dive on all things Irish to assist in making the scavenger hunt gamification model feel truly relateable and not cheesy, trite or cookie cutter. The ProcessBecause this we wanted the app to be used as a framework for building out custom experiences for multiple clients, we worked closely with our developers, P3, to be ensure that the design and engineering or the app was built with reusablity in mind. We validated the scavenger hunt concept through small focus groups, surveys, and several rounds of protoype usability testing, moving up in fidelity until all hypothesis’ were answered. DeveloperPropaganda 3 Video and Animation: 19 Below fwdflow ︎ https://daniellemyoung.com/fwdflow Tue, 29 Mar 2016 18:36:40 +0000 Danielle M. Young | Digital Product Manager https://daniellemyoung.com/fwdflow <img width="612" height="612" width_o="612" height_o="612" data-src="https://freight.cargo.site/t/original/i/4f6601b8465c48f107aa0be27fbd170fd71778e587ebeb7a65a0839d15e0ddcf/fwdflow_logo_sq.gif" data-mid="27088304" border="0" src="https://freight.cargo.site/w/612/i/4f6601b8465c48f107aa0be27fbd170fd71778e587ebeb7a65a0839d15e0ddcf/fwdflow_logo_sq.gif" /> <img width="612" height="612" width_o="612" height_o="612" data-src="https://freight.cargo.site/t/original/i/c5cf845ae1f8085867658c544b2beb60f3ce3d692d85f5186b4b3e35f1101b13/fwdflow_inspo_sq.png" data-mid="27088522" border="0" src="https://freight.cargo.site/w/612/i/c5cf845ae1f8085867658c544b2beb60f3ce3d692d85f5186b4b3e35f1101b13/fwdflow_inspo_sq.png" /> <img width="612" height="612" width_o="612" height_o="612" data-src="https://freight.cargo.site/t/original/i/86a644db64a04ad41f7734fa3219f14c52264912c82c9d199da4dacf39a4440f/optimismalways.gif" data-mid="27087976" border="0" src="https://freight.cargo.site/w/612/i/86a644db64a04ad41f7734fa3219f14c52264912c82c9d199da4dacf39a4440f/optimismalways.gif" /> <img width="612" height="612" width_o="612" height_o="612" data-src="https://freight.cargo.site/t/original/i/9d75b2ebb54f7e3c0d781136d4ac557168a984b16b573fcffd31c966e84b59e3/fwdflow_inspo_sq-copy.png" data-mid="27088935" border="0" src="https://freight.cargo.site/w/612/i/9d75b2ebb54f7e3c0d781136d4ac557168a984b16b573fcffd31c966e84b59e3/fwdflow_inspo_sq-copy.png" /> fwdflow fwdflow is a retail concept pitched to a Kansas City Innovation Incubator. The goal is to create positive future-focused goods and apparel for creative minded African American millennials. The products are centered around active optimism, motivation and celebrating black creative excellence. Inspiration was gathered from a variety of sources and my own personal aesthetics. Our motto is optimism always. As co-founder and Creative Director, I wanted to showcase multiplicity and creativity I was seeing come alive within the Black community. In the midst of contiuned struggle for so many, person after person we spoke with during our concept validation beemed with optimism about thier future. Everyone we spoke to had a creative side hustle, from t-shirts, to photography and design, social media influencers, everyone saw the worl through a diverse, prismatic lense. We received Seed funding to test the value proposition and overall viability. The concept was tested in Kansas City, MO, at SXSW in Austin, TX, at the Odunde Festival in Philadelphia, PA and at Afro Punk in Brooklyn, NY. The response from target audience was overwhelmingly enthusiastic and positive with concept appeal haloing out to a larger demographics than we initially assumed. <img width="1118" height="165" width_o="1118" height_o="165" data-src="https://freight.cargo.site/t/original/i/2aeb482779fc5a6aaae3327b8c5a40f4d0be61bb2f11e7e584361f47728f9697/titles_products_1.png" data-mid="10581257" border="0" src="https://freight.cargo.site/w/1000/i/2aeb482779fc5a6aaae3327b8c5a40f4d0be61bb2f11e7e584361f47728f9697/titles_products_1.png" /> <img width="1118" height="694" width_o="1118" height_o="694" data-src="https://freight.cargo.site/t/original/i/ac2786b453de6c3cf409073c7da0ea102eae817577a341d2b1dca14f825a27eb/fwdflow_tees.png" data-mid="10581256" border="0" src="https://freight.cargo.site/w/1000/i/ac2786b453de6c3cf409073c7da0ea102eae817577a341d2b1dca14f825a27eb/fwdflow_tees.png" /> <img width="1118" height="694" width_o="1118" height_o="694" data-src="https://freight.cargo.site/t/original/i/dd16f85c5fcdea6caea09477e9eb947a6fd366190dbc8d19a62df0e507658f2e/fwdflow_stencil.png" data-mid="10581254" border="0" src="https://freight.cargo.site/w/1000/i/dd16f85c5fcdea6caea09477e9eb947a6fd366190dbc8d19a62df0e507658f2e/fwdflow_stencil.png" /> <img width="1118" height="694" width_o="1118" height_o="694" data-src="https://freight.cargo.site/t/original/i/54bf90e4691a2b87ace76237776720363a173273b3c72afa1e0cddc8da4e7671/fwdflow_scarves_wb.png" data-mid="10581255" border="0" src="https://freight.cargo.site/w/1000/i/54bf90e4691a2b87ace76237776720363a173273b3c72afa1e0cddc8da4e7671/fwdflow_scarves_wb.png" /> <img width="1117" height="696" width_o="1117" height_o="696" data-src="https://freight.cargo.site/t/original/i/f384506eeeb4e31446c202d8c0ab554c272448aeb06f73aa06c3768d21aaab09/Screen-Shot-2016-03-29-at-12.25.26-PM.png" data-mid="10581258" border="0" src="https://freight.cargo.site/w/1000/i/f384506eeeb4e31446c202d8c0ab554c272448aeb06f73aa06c3768d21aaab09/Screen-Shot-2016-03-29-at-12.25.26-PM.png" /> <img width="1118" height="694" width_o="1118" height_o="694" data-src="https://freight.cargo.site/t/original/i/a3df8d5a5737d599aac07e7a42845d228ec892611c1edafabd6a1c68d7a868d5/Screen-Shot-2016-03-29-at-12.21.24-PM.png" data-mid="10581260" border="0" src="https://freight.cargo.site/w/1000/i/a3df8d5a5737d599aac07e7a42845d228ec892611c1edafabd6a1c68d7a868d5/Screen-Shot-2016-03-29-at-12.21.24-PM.png" /> <img width="1265" height="590" width_o="1265" height_o="590" data-src="https://freight.cargo.site/t/original/i/1faf467c100bb7f7010c455b6e6b58101060d8b3a5b8aa999100f728bdd403e9/Screen-Shot-2016-03-29-at-12.20.46-PM.png" data-mid="10581261" border="0" src="https://freight.cargo.site/w/1000/i/1faf467c100bb7f7010c455b6e6b58101060d8b3a5b8aa999100f728bdd403e9/Screen-Shot-2016-03-29-at-12.20.46-PM.png" /> <img width="1118" height="165" width_o="1118" height_o="165" data-src="https://freight.cargo.site/t/original/i/6f9b199772da5a4953e37b5e3d13d5c0505e3f56c548295dbb0c5a64c8ebd953/titles_inspiration.png" data-mid="10581259" border="0" src="https://freight.cargo.site/w/1000/i/6f9b199772da5a4953e37b5e3d13d5c0505e3f56c548295dbb0c5a64c8ebd953/titles_inspiration.png" /> <img width="1120" height="700" width_o="1120" height_o="700" data-src="https://freight.cargo.site/t/original/i/5cc232630cf9f5164f6051fd00b7a4505c1e726b6b71ba3205b8d05f799cdda9/Screen-Shot-2016-03-29-at-12.21.58-PM.png" data-mid="10581262" border="0" src="https://freight.cargo.site/w/1000/i/5cc232630cf9f5164f6051fd00b7a4505c1e726b6b71ba3205b8d05f799cdda9/Screen-Shot-2016-03-29-at-12.21.58-PM.png" /> <img width="1116" height="701" width_o="1116" height_o="701" data-src="https://freight.cargo.site/t/original/i/4d356dcee1ff392860734b35b42550cb6c3c76388d5c2f9ffe6d911d32cb61bd/Screen-Shot-2016-03-29-at-12.22.11-PM.png" data-mid="10581263" border="0" src="https://freight.cargo.site/w/1000/i/4d356dcee1ff392860734b35b42550cb6c3c76388d5c2f9ffe6d911d32cb61bd/Screen-Shot-2016-03-29-at-12.22.11-PM.png" /> <img width="1115" height="698" width_o="1115" height_o="698" data-src="https://freight.cargo.site/t/original/i/c0773332c7556380fffd37db87dd3a4ae675974202d4390b54f6e1e706cd8b7e/Screen-Shot-2016-03-29-at-12.23.30-PM.png" data-mid="10581264" border="0" src="https://freight.cargo.site/w/1000/i/c0773332c7556380fffd37db87dd3a4ae675974202d4390b54f6e1e706cd8b7e/Screen-Shot-2016-03-29-at-12.23.30-PM.png" /> <img width="1120" height="692" width_o="1120" height_o="692" data-src="https://freight.cargo.site/t/original/i/018360cee95c724fefb908edb34957b52d538c35817f92d85740cf1f754ea4c4/Screen-Shot-2016-03-29-at-12.23.45-PM.png" data-mid="10581265" border="0" src="https://freight.cargo.site/w/1000/i/018360cee95c724fefb908edb34957b52d538c35817f92d85740cf1f754ea4c4/Screen-Shot-2016-03-29-at-12.23.45-PM.png" /> <img width="1116" height="698" width_o="1116" height_o="698" data-src="https://freight.cargo.site/t/original/i/43cd4ccd9d7283d031ddcf0f3f0b00fb6ece3350c39273267faf16ca56870f7a/Screen-Shot-2016-03-29-at-12.24.15-PM.png" data-mid="10581266" border="0" src="https://freight.cargo.site/w/1000/i/43cd4ccd9d7283d031ddcf0f3f0b00fb6ece3350c39273267faf16ca56870f7a/Screen-Shot-2016-03-29-at-12.24.15-PM.png" /> <img width="1114" height="693" width_o="1114" height_o="693" data-src="https://freight.cargo.site/t/original/i/aedcbbb6430a985d912343ac8cb72d320630afd40542f2bbe3007077ee9d10c7/Screen-Shot-2016-03-29-at-12.24.35-PM.png" data-mid="10581267" border="0" src="https://freight.cargo.site/w/1000/i/aedcbbb6430a985d912343ac8cb72d320630afd40542f2bbe3007077ee9d10c7/Screen-Shot-2016-03-29-at-12.24.35-PM.png" /> <img width="1118" height="695" width_o="1118" height_o="695" data-src="https://freight.cargo.site/t/original/i/37098f12bd2ab271cfb44462ce65515158c465b9f67fbc0d72e57dbcc98a4f02/Screen-Shot-2016-03-29-at-12.24.47-PM.png" data-mid="10581268" border="0" src="https://freight.cargo.site/w/1000/i/37098f12bd2ab271cfb44462ce65515158c465b9f67fbc0d72e57dbcc98a4f02/Screen-Shot-2016-03-29-at-12.24.47-PM.png" /> LAX iZine ︎ https://daniellemyoung.com/LAX-iZine-App Fri, 23 Mar 2012 02:20:46 +0000 Danielle M. Young | Digital Product Manager https://daniellemyoung.com/LAX-iZine-App <img width="718" height="560" width_o="718" height_o="560" data-src="https://freight.cargo.site/t/original/i/12d1533d9afd5c8ede2b8a7a52b54e035796a548e7433b5cd04b844341888189/LAX_01_o.png" data-mid="10581288" border="0" src="https://freight.cargo.site/w/718/i/12d1533d9afd5c8ede2b8a7a52b54e035796a548e7433b5cd04b844341888189/LAX_01_o.png" /> <img width="718" height="560" width_o="718" height_o="560" data-src="https://freight.cargo.site/t/original/i/f3604a11b40d902e331097fec6718607451663b7be7452dea768215981c8de09/LAX_06_o.png" data-mid="10581292" border="0" src="https://freight.cargo.site/w/718/i/f3604a11b40d902e331097fec6718607451663b7be7452dea768215981c8de09/LAX_06_o.png" /> <img width="718" height="560" width_o="718" height_o="560" data-src="https://freight.cargo.site/t/original/i/589504047e674afbf5f2945d74fdf107b2d20d6d496a4cc824b3b9d805f2d3b2/LAX_08_o.png" data-mid="10581294" border="0" src="https://freight.cargo.site/w/718/i/589504047e674afbf5f2945d74fdf107b2d20d6d496a4cc824b3b9d805f2d3b2/LAX_08_o.png" /> LAX: Cross-Cultural Xchange An iPad magazine concept exploring music, food and culture of Los Angeles. Many thanks to Alissa Walker of Gelatobaby for her kind assistance. Published in How's Interactive Design Annual 2012 <img width="718" height="560" width_o="718" height_o="560" data-src="https://freight.cargo.site/t/original/i/12d1533d9afd5c8ede2b8a7a52b54e035796a548e7433b5cd04b844341888189/LAX_01_o.png" data-mid="10581288" border="0" src="https://freight.cargo.site/w/718/i/12d1533d9afd5c8ede2b8a7a52b54e035796a548e7433b5cd04b844341888189/LAX_01_o.png" /> <img width="718" height="560" width_o="718" height_o="560" data-src="https://freight.cargo.site/t/original/i/00f07a78d55f90ad3924dd69d7735da8584c7f950eabe8e08c1bc5dfad3d906c/LAX_03_o.png" data-mid="10581289" border="0" src="https://freight.cargo.site/w/718/i/00f07a78d55f90ad3924dd69d7735da8584c7f950eabe8e08c1bc5dfad3d906c/LAX_03_o.png" /> <img width="718" height="560" width_o="718" height_o="560" data-src="https://freight.cargo.site/t/original/i/5df0167cd39cde45e147498b9db167eff70cce97e0dc67567eaae0c53722fbb9/LAX_04_o.png" data-mid="10581290" border="0" src="https://freight.cargo.site/w/718/i/5df0167cd39cde45e147498b9db167eff70cce97e0dc67567eaae0c53722fbb9/LAX_04_o.png" /> <img width="718" height="560" width_o="718" height_o="560" data-src="https://freight.cargo.site/t/original/i/f36b9d7e97f368ec9fd500e351643a530ee23709420d19fb29370724c2484133/LAX_05_o.png" data-mid="10581291" border="0" src="https://freight.cargo.site/w/718/i/f36b9d7e97f368ec9fd500e351643a530ee23709420d19fb29370724c2484133/LAX_05_o.png" /> <img width="718" height="560" width_o="718" height_o="560" data-src="https://freight.cargo.site/t/original/i/f3604a11b40d902e331097fec6718607451663b7be7452dea768215981c8de09/LAX_06_o.png" data-mid="10581292" border="0" src="https://freight.cargo.site/w/718/i/f3604a11b40d902e331097fec6718607451663b7be7452dea768215981c8de09/LAX_06_o.png" /> <img width="718" height="560" width_o="718" height_o="560" data-src="https://freight.cargo.site/t/original/i/c8f5b8406307c15af8d780297424c2609bffb9ecd818e6bf592de4eaea448b58/LAX_07_o.png" data-mid="10581293" border="0" src="https://freight.cargo.site/w/718/i/c8f5b8406307c15af8d780297424c2609bffb9ecd818e6bf592de4eaea448b58/LAX_07_o.png" /> <img width="718" height="560" width_o="718" height_o="560" data-src="https://freight.cargo.site/t/original/i/589504047e674afbf5f2945d74fdf107b2d20d6d496a4cc824b3b9d805f2d3b2/LAX_08_o.png" data-mid="10581294" border="0" src="https://freight.cargo.site/w/718/i/589504047e674afbf5f2945d74fdf107b2d20d6d496a4cc824b3b9d805f2d3b2/LAX_08_o.png" /> <img width="718" height="560" width_o="718" height_o="560" data-src="https://freight.cargo.site/t/original/i/14ff8e9ac933f53c3921926973fed85da1bd23f9daf14fb936c99039adf33f4d/LAX_09_o.png" data-mid="10581295" border="0" src="https://freight.cargo.site/w/718/i/14ff8e9ac933f53c3921926973fed85da1bd23f9daf14fb936c99039adf33f4d/LAX_09_o.png" /> <img width="718" height="560" width_o="718" height_o="560" data-src="https://freight.cargo.site/t/original/i/672a35ecc26393f98153dc0a19a7a2f817608d04aa111604475222cad279a007/LAX_11_o.png" data-mid="10581296" border="0" src="https://freight.cargo.site/w/718/i/672a35ecc26393f98153dc0a19a7a2f817608d04aa111604475222cad279a007/LAX_11_o.png" /> <img width="718" height="560" width_o="718" height_o="560" data-src="https://freight.cargo.site/t/original/i/7b57d881c0cc3ce55ad4ce6e7bfc8e1b282eb25507e090a472d7ba6cc373ddf1/LAX_12_o.png" data-mid="10581297" border="0" src="https://freight.cargo.site/w/718/i/7b57d881c0cc3ce55ad4ce6e7bfc8e1b282eb25507e090a472d7ba6cc373ddf1/LAX_12_o.png" /> <img width="718" height="560" width_o="718" height_o="560" data-src="https://freight.cargo.site/t/original/i/2efe035b514394428480d3d67345ce4b154ee85139ad8159b63e7b8871ce9926/LAX_13_o.png" data-mid="10581298" border="0" src="https://freight.cargo.site/w/718/i/2efe035b514394428480d3d67345ce4b154ee85139ad8159b63e7b8871ce9926/LAX_13_o.png" /> About ︎ https://daniellemyoung.com/My-Process Fri, 26 Oct 2018 00:34:18 +0000 Danielle M. Young | Digital Product Manager https://daniellemyoung.com/My-Process <img width="1024" height="580" width_o="1024" height_o="580" data-src="https://freight.cargo.site/t/original/i/3a4242a6b48cc1345ae35150c0e4baffa9a15116cd4557ce282525d09d86d29d/DanielleMYoung_DesignProcess.jpg" data-mid="28604587" border="0" src="https://freight.cargo.site/w/1000/i/3a4242a6b48cc1345ae35150c0e4baffa9a15116cd4557ce282525d09d86d29d/DanielleMYoung_DesignProcess.jpg" /> My Process It’s a delicate balancing act: have a user-centered focus while meeting the goals of the business. When tackling a new problem, a ‘one-size-fits-all’ mentality doesn’t work. But neither does throwing every UX tool available at the wall and seeing what sticks. I craft a workflow for each project based on what I learn about the end-user and from&nbsp; stakeholders during discovery, easily my favorite part of the whole process. You never know what you’ll find out. Maybe your hypotheses will be right-on, or dead-wrong. The trick is to stay open to pursuing the best solution, not trying to prove your pre-conceptions correct.&nbsp; I’m happy to be wrong, early and often. My favorite question to ask is ‘How do we know?’. We don’t, but we’re going to find out. In a nutshell: I gain clarity around the problem with stakeholder interviews, contextual inquiries, user interviews, content audits, and hueristic reviews to move the team from abstract idea to concrete solution that solvesthe needs and wants of our users and satisfies the goals of the business. Develop storyboards, scenarios, and persons to better understand who we’re designing for and their product or brand touchpoints&nbsp; Align user needs with business goals by creating strategy documents, user journeys, and workflow diagrams Define product requirements and flush out user stories with the product manager, business analyst and development team so we’re all agreed on what we’re making and why Create wireframes and test prototypes quickly to validate our assumptions and design descisions to confidently bring our solution to market Analize KPIs after release, identify what’s working and what’s not Then back through the process again, and again, and again... Lather, rinse, repeat.&nbsp; 1. Question everythingWhy are we doing this, what outcome are we shooting for, how does this align to broader business goals, do people really want this solution, how are they solving this problem today, is our solution any better or just different, is this solution making this better for our users or for us, what can we actually get done in this timeframe, etc, etc, etc.... <img width="1197" height="400" width_o="1197" height_o="400" data-src="https://freight.cargo.site/t/original/i/c31e44ec4d4719a53a638c1b1b0437288110d731989bd008657761a225041d96/ux_questions.jpg" data-mid="28523267" border="0" src="https://freight.cargo.site/w/1000/i/c31e44ec4d4719a53a638c1b1b0437288110d731989bd008657761a225041d96/ux_questions.jpg" />(Pardon my chicken scratch) 2. Identify pain points The best way to create solutions that really solve problems for users, you have to talk to them. Interviews, surveys, CX reports, appstore reviews, demographic and ethnographic research all help build a picture of what problem you’re solving, for whom and why. <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/c1d34dabddf430bcee45c958554737fd215afff847317b33ac0a97fbecdc87ae/Persona-2.jpg" data-mid="27842979" border="0" src="https://freight.cargo.site/w/960/i/c1d34dabddf430bcee45c958554737fd215afff847317b33ac0a97fbecdc87ae/Persona-2.jpg" /> 3. Diagram task flows <img width="1197" height="600" width_o="1197" height_o="600" data-src="https://freight.cargo.site/t/original/i/5ead2e5000e5c1c3faa00f9b83c5fb35e04edc5784a3068e52c27f462bfff29d/11-copy.jpg" data-mid="28523707" border="0" src="https://freight.cargo.site/w/1000/i/5ead2e5000e5c1c3faa00f9b83c5fb35e04edc5784a3068e52c27f462bfff29d/11-copy.jpg" /> 4. Sketch out ideas Whiteboarding and napkin sketches are great to capture ideas and requirements quickly. <img width="1029" height="502" width_o="1029" height_o="502" data-src="https://freight.cargo.site/t/original/i/6f73a0ad3b09ed89caede844209d98f081f0edff030c4128b6f97ca176dcd0fc/bf_whiteboard_sketching.jpeg" data-mid="28449036" border="0" src="https://freight.cargo.site/w/1000/i/6f73a0ad3b09ed89caede844209d98f081f0edff030c4128b6f97ca176dcd0fc/bf_whiteboard_sketching.jpeg" /> 5. Add fidelity As we get more details, content becomes available and we receive feedback from stakeholders, we move up in fidelity.&nbsp; <img width="1420" height="1092" width_o="1420" height_o="1092" data-src="https://freight.cargo.site/t/original/i/ea9e5e38d8f8708e234ec35e8b4cbf5af4d4a686cdeade6cddc4dd0f3d64ecfc/Balsamiq-Wireframe-2.png" data-mid="28448959" border="0" src="https://freight.cargo.site/w/1000/i/ea9e5e38d8f8708e234ec35e8b4cbf5af4d4a686cdeade6cddc4dd0f3d64ecfc/Balsamiq-Wireframe-2.png" /> 6. Create ‘wireflows’ “...A simplified flowchart-like way of representing interactions.”&nbsp;<img width="4631" height="2316" width_o="4631" height_o="2316" data-src="https://freight.cargo.site/t/original/i/7275d1a470153f0072bb8cbd86771d7ac62f4c166e53f2391ec80851aaa74668/Wireflows.jpg" data-mid="27839991" border="0" src="https://freight.cargo.site/w/1000/i/7275d1a470153f0072bb8cbd86771d7ac62f4c166e53f2391ec80851aaa74668/Wireflows.jpg" /> 7. Test &amp; Learn Start by building a clickable prototype to test and validate our design concepts and usabilty (InVision and usertesting.com) <img width="950" height="1598" width_o="950" height_o="1598" data-src="https://freight.cargo.site/t/original/i/70f3e04f84bd5a0042e364895dbb2bdded9cacd8a3dcacf7355425c061fef79c/Screen-Shot-2018-11-14-at-3.13.18-PM.png" data-mid="28521360" border="0" src="https://freight.cargo.site/w/950/i/70f3e04f84bd5a0042e364895dbb2bdded9cacd8a3dcacf7355425c061fef79c/Screen-Shot-2018-11-14-at-3.13.18-PM.png" /> Analyze usability testing results and discuss with the team to help guide design iterations <img width="1650" height="1055" width_o="1650" height_o="1055" data-src="https://freight.cargo.site/t/original/i/47c600218dc4790e2b75103610cc5d5fb148c774536b8de2371682739f4e57e9/Petdays-Usability-Study-Results---Sheet1.jpg" data-mid="28505937" border="0" src="https://freight.cargo.site/w/1000/i/47c600218dc4790e2b75103610cc5d5fb148c774536b8de2371682739f4e57e9/Petdays-Usability-Study-Results---Sheet1.jpg" /> 8. Iterate and FinalizeFinalize the designs and prep for developer handoff.&nbsp; <img width="4871" height="3284" width_o="4871" height_o="3284" data-src="https://freight.cargo.site/t/original/i/eb87ad23c8c8cac91c82efa347a317823454059408279820f6753fa5387c2f90/Order-Details---Pending.jpg" data-mid="28602421" border="0" src="https://freight.cargo.site/w/1000/i/eb87ad23c8c8cac91c82efa347a317823454059408279820f6753fa5387c2f90/Order-Details---Pending.jpg" /> <img width="1576" height="1320" width_o="1576" height_o="1320" data-src="https://freight.cargo.site/t/original/i/ce1dc9ffbed54c131c498153e5efec5d1aedafe4a7f21fb5f90740b528bb6512/Screen-Shot-2018-11-14-at-12.23.14-PM.png" data-mid="28508554" border="0" src="https://freight.cargo.site/w/1000/i/ce1dc9ffbed54c131c498153e5efec5d1aedafe4a7f21fb5f90740b528bb6512/Screen-Shot-2018-11-14-at-12.23.14-PM.png" /> 9. Coffee Break!Then relax and enjoy a coffee after a job well done...That is, until analytics and customer feeback are in, of course. <img width="598" height="600" width_o="598" height_o="600" data-src="https://freight.cargo.site/t/original/i/0c2bfe09e188815ba4765c0727fb7de5568e1cb02fea6e40910a346fd8cddad5/IMG_20170907_120408.jpg" data-mid="28519932" border="0" src="https://freight.cargo.site/w/598/i/0c2bfe09e188815ba4765c0727fb7de5568e1cb02fea6e40910a346fd8cddad5/IMG_20170907_120408.jpg" /> &nbsp; https://daniellemyoung.com/Mood Fri, 05 Feb 2016 23:48:53 +0000 Danielle M. Young | Digital Product Manager https://daniellemyoung.com/Mood Mood I do not own these images, they are my inspiration. https://daniellemyoung.com/About Fri, 19 Jan 2018 03:20:35 +0000 Danielle M. Young | Digital Product Manager https://daniellemyoung.com/About <img width="642" height="642" width_o="642" height_o="642" data-src="https://freight.cargo.site/t/original/i/0287ba1ce213a42382865e2873a6f006528fd78869508b0906d05d19d45b2a64/DAN_Profile.png" data-mid="155525872" border="0" src="https://freight.cargo.site/w/642/i/0287ba1ce213a42382865e2873a6f006528fd78869508b0906d05d19d45b2a64/DAN_Profile.png" /> I’m a passionate user advocate and big-picture thinker.I approach Product and Program Management with empathy, curiousity, and an analytical mind-set. I identify user pain points, collaboratively align user needs with business goals using best practices to deliver value to users and stakeholders. I work to create impactful and effective solutions working through ambiguity to gain clarity in business, marketing, and design problems. Want to work together? I’d love to hear from you.